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Etherington’s Privacy Notice


1)       Introduction and Terms

14)  Complaints


  1. Introduction and Terms


The Brian Etherington Meat Company (incorporating Etherington’s Farm Shop, Butchery Academy, Etherington’s Pasties and Wheal Rose Artisan Foods) here by referred to as We or Us, are committed to protecting and respecting your personal information and privacy. This privacy and cookie policy relates to our use of any personal information that we collect from, from any of our services. Wherever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information; including the Data Protection Act 1998 and, as of May 2018 The General Data Protection Regulation (GDPR).


  1. How to contact us


You can contact us using the following details:

The Brian Etherington Meat Company (wholesale) sales@etherington-meats.co.uk01209 890 55

Etherington’s Farm Shop shop@etherington-meats.co.uk01209 899 203

Etherington’s Butchery Academy shop@etherington-meats.co.uk01209 899 203

Etherington’s Pasties shop@etherington-meats.co.uk01209 899 203

Wheal Rose, Scorrier, Redruth, Cornwall TR16 5DF


  1. Your Rights

Under the GDPR your rights are:

  1. Who we are

For the purpose of the DPA and the GDPR, the data controller is The Brian Etherington Meat Company, Wheal Rose, Scorrier, Redruth, Cornwall TR16 5DF. If you want to request more information about our privacy policy or information regarding data protection you should contact us at admin@etherington-meats.co.uk


  1. What information will collect


We process personal data, which may include name, telephone number, address and email address. It may also include IP address and cookies (collected from our website www.etherington-meats.co.uk)


Our collection methods are:


  1. How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact detailsWhy? 
Deliver your purchases to youWe’ve got to do this to perform our contract with you.
Send you service messages by text, and e-mail such as order updatesWe’ve got to do this to perform our contract with you and to notify you that your order is on its way.
Sending you information by email, or post, about our new products and servicesTo keep you up to date. We only send this with your permission


Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment informationWhy?
Take payment, and give refundsWe’ve got to do this to perform our contract with you.
Fraud prevention and detectionTo prevent and detect fraud against either you or The Brian Etherington Meat Company.


Your contact history with us

What you’ve said to us — for example, over the phone, email, or on social media.

How we use your contact historyWhy?
Provide customer service and supportWe’ve got to do this to perform our contract with you, and to provide you with the best possible customer service.
Train our staffSo that, when you contact us, you get the best possible customer service


Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved itemsWhy?
Sell you thingsWe’ve got to do this to perform our contract with you.
Provide customer service and support, and handle returnsWe’ve got to do this to perform our contract with you
Finding out what you, and other customers, likeTo ensure we are giving you what you want.


Information about your phone or laptop, and how you use our website

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

How we use information about your phone or laptop, and how you use our website. Why?
Improve our website and set default options for you (such as language and currency)To give you the best possible shopping experience
Protect our websiteTo prevent and detect fraud against either you or The Brian Etherington Meat Company – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data


Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotionsWhy?
Run the survey, competition or promotionWe’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!


You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from our website, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

  1. Marketing messages

If you have said we can, we’ll send you marketing messages by email, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from The Brian Etherington Meat Company

You can stop receiving marketing messages from us at any time.

You can do this:

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at The Brian Etherington Meat Company, such as events).

  1. Seeing adverts etherington-meats.co.ukonline

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target relevant banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Etherington-meats.co.uk (for example, your product search history, and the content you read on our website) or on Etherington’s banners or ads you have previously clicked on.

  1. Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Under GDPR you have the right to erasure under specific circumstances; this will be decided on a case-by-case basis. Please contact us for more information.

We will correct or update your data without delay provided you make a request in writing specifying which of your data is incorrect or out of date. If you have any concerns regarding this issue, please contact us.

We strive to be as open and transparent as we can be in giving people access to their personal information. Individuals can find out of we hold any personal information by making a subject access request under the DPA and Right of Access under the GDPR. If we do hole information about you, we will respond in writing within one calendar month of your confirmed request with the below information:

To make a request for any personal information, please write to us at the address provide in this policy. Please not that you may need to provide identification in order to prove who you are to access your data.

If we do not hold information about you, we will also confirm this in writing at the earliest opportunity.

We keep our privacy notice under regular review and changes may be made to it from time to time. The current version of our privacy notice will be posted on our website so that you are aware of its contents. This policy was last updated on the 16/05/2018.

You have the right to complain about the processing of your personal information. Please contact us using the details provided above. If you are still dissatisfied, you have the right to complain to the Information Commissioners Office. www.ico.org.uk