Privacy policy
Etherington’s Privacy Notice
1) Introduction and Terms
2) How to contact us
3) Your rights
4) Who we are
5) What information will The Brian Etherington Meat Company collect?
6) How we use your personal information
7) When will you contact me, and will this be marketing?
8) Seeing adverts from etherington-meats.co.uk
9) Storing your information
10) Deleting your details
11) Sharing your information
12) Children’s Data
13) Correcting or updating details
14) What details we hold
15) Changes
16) Complaints
1. Introduction and Terms
The Brian Etherington Meat Company (incorporating Etherington’s Farm Shop, Butchery Academy, Etherington’s Pasties, The Butcher’s Tin and Wheal Rose Artisan Foods) here by referred to as We or Us, are committed to protecting and respecting your personal information and privacy. This privacy and cookie policy relates to our use of any personal information that we collect from, from any of our services. Wherever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information; including the Data Protection Act 1998 and, as of May 2018 The General Data Protection Regulation (GDPR).
2. How to contact us
You can contact us using the following details:
The Brian Etherington Meat Company (Wholesale):
· sales@etherington-meats.co.uk
· 01209 890 555
Etherington’s Farm Shop
· shop@etherington-meats.co.uk
· 01209 899 203
Etherington’s Butchery Academy
· shop@etherington-meats.co.uk
· 01209 899 203
Etherington’s Pasties
· shop@etherington-meats.co.uk
· 01209 899 203
The Butcher’s Tin
· butchers-tin@etherington-meats.co.uk
· 01209 899 203
Wheal Rose, Scorrier, Redruth, Cornwall TR16 5DF
3. Your Rights
Under the GDPR your rights are:
- The right to be informed, we must make this privacy notice available with the emphasis on transparency over how we will be using and processing your personal data.
- The right of access – you are entitled to find out what details we may hold about you and why.
- The right of rectification – we are obliged to correct or update your details.
- The right to erasure – this is also known as the request to be forgotten.
- The right to restrict processing – you have the right to ‘block’ or suppress the processing by us of your personal data.
- The right to data portability – you have the right to object to us processing your data in relation to direct marketing and or profiling.
4. Who we are
For the purpose of the DPA and the GDPR, the data controller is The Brian Etherington Meat Company, Wheal Rose, Scorrier, Redruth, Cornwall TR16 5DF. If you want to request more information about our privacy policy or information regarding data protection you should contact us at admin@etherington-meats.co.uk.
5. What information will The Brian Etherington Meat Company collect
We process personal data, which may include name, telephone number, address and email address. It may also include IP address and cookies (collected from our website www.etherington-meats.co.uk)
Our collection methods are:
- Through our website
- Through engagement of our services
- By communications
- Networking
6. How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your name and contact details
|
How we use your name & contact details |
Why? |
|
Deliver your purchases to you |
We’ve got to do this to perform our contract with you. |
|
Send you service messages by text, and e-mail such as order updates |
We’ve got to do this to perform our contract with you and to notify you that your order is on its way. |
|
Sending you information by email, or post, about our new products and services |
To keep you up to date. We only send this with your permission |
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
|
How we use your payment information |
Why? |
|
Take payment, and give refunds |
We’ve got to do this to perform our contract with you. |
|
Fraud prevention and detection |
To prevent and detect fraud against either you or The Brian Etherington Meat Company. |
Your contact history with us
What you’ve said to us — for example, over the phone, email, or on social media.
|
How we use your contact history |
Why? |
|
Provide customer service and support |
We’ve got to do this to perform our contract with you, and to provide you with the best possible customer service. |
|
Train our staff |
So that, when you contact us, you get the best possible customer service |
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
|
How we use your purchase history and saved items |
Why? |
|
Sell you things |
We’ve got to do this to perform our contract with you. |
|
Provide customer service and support, and handle returns |
We’ve got to do this to perform our contract with you. |
|
Finding out what you, and other customers, like |
To ensure we are giving you what you want. |
Information about your phone or laptop, and how you use our website
Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.
|
How we use information about your phone or laptop, and how you use our website. |
Why? |
|
Improve our website and set default options for you (such as language and currency) |
To give you the best possible shopping experience. |
|
Protect our website |
To prevent and detect fraud against either you or The Brian Etherington Meat Company – unfortunate, but absolutely essential – and to meet our legal obligations about looking after your data. |
Your responses to surveys, competitions and promotions
|
How we use your responses to surveys, competitions and promotions |
Why? |
|
Run the survey, competition or promotion |
We’ve got to do this to perform our contract with you – if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from our website, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
7. Marketing messages
If you have said we can, we’ll send you marketing messages by email, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from The Brian Etherington Meat Company
You can stop receiving marketing messages from us at any time.
You can do this:
- By clicking on the ‘unsubscribe’ link in any email
- By contacting admin@etherington-meats.co.uk
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at The Brian Etherington Meat Company, such as events).
8. Seeing adverts etherington-meats.co.uk online
We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.
Like many companies, we target relevant banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Etherington-meats.co.uk (for example, your product search history, and the content you read on our website) or on Etherington’s banners or ads you have previously clicked on.
9. Storing your information
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our team) for as long as is necessary to provide support-related reporting and trend analysis only.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.
10. Can I delete my details?
Under GDPR you have the right to erasure under specific circumstances; this will be decided on a case-by-case basis. Please contact us for more information.
11. Sharing your information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
- Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies (DHL).
- Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
12. Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
13. Can I correct or update my details?
We will correct or update your data without delay provided you make a request in writing specifying which of your data is incorrect or out of date. If you have any concerns regarding this issue, please contact us.
14. Can I find out what details you hold?
We strive to be as open and transparent as we can be in giving people access to their personal information. Individuals can find out of we hold any personal information by making a subject access request under the DPA and Right of Access under the GDPR. If we do hold information about you, we will respond in writing within one calendar month of your confirmed request with the below information:
- Confirm that your data is being processed.
- Verify the lawfulness and the purpose of the processing.
- Confirm the categories of personal data being processed.
- Confirm the type of recipient to whom the personal data have been or will be disclosed.
- Let you have a copy of the information in an intelligible form.
To make a request for any personal information, please write to us at the address provide in this policy. Please not that you may need to provide identification in order to prove who you are to access your data.
If we do not hold information about you, we will also confirm this in writing at the earliest opportunity.
15. Changes
We keep our privacy notice under regular review and changes may be made to it from time to time. The current version of our privacy notice will be posted on our website so that you are aware of its contents. This policy was last updated on the 15/07/2026.
16. Complaints
You have the right to complain about the processing of your personal information. Please contact us using the details provided above. If you are still dissatisfied, you have the right to complain to the Information Commissioners Office: www.ico.org.uk